"The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture" (John Battelle)
Ellen Kim gave me this book before I took off, and I read it while in Hong Kong. She also gave me Freakonomics : A Rogue Economist Explores the Hidden Side of Everything" (Steven D. Levitt, Stephen J. Dubner), really interesting stuff as well, but there's nothing in it I feel like blogging about (the fact that the book is back home is contributing somewhat to that disincentive).
Anyhow, The Search is worth blogging about, but there's a lot to cover, so it'll be over a few posts. The first thing worth thinking about is, as Battelle calls it, the "clickstream." The clickstream, loosely put, is the sum of everything you do online. It consists of which websites you go to, what terms you search for, and what items you buy. In other words, it's a digital paper trail.
By mining that clickstream, we can create, as Battelle puts it, a "database of intentions." As far as business is concerned, that means being able to know exactly what consumers want, when they want it, and, with a little web magic, getting it to them on the spot. That's the power of search.
More on the flip.
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